about BiteBrake
the problem it is aimed at
late-night ordering is not really a hunger problem, which is why advice about willpower does not land. appetite runs on an internal clock — a laboratory study that spread meals and sleep evenly across the day still found hunger peaking around 8 pm and bottoming out around 8 am, independent of when people had eaten[1]. and it is common: in an inpatient study where people ate freely from vending machines, 36% ate between 11 pm and 5 am on at least one of three days, averaging around 690 kcal in those episodes — roughly 15% of their daily intake[2].
so: a predictable time, a strong pull, and a delivery app that turns the whole thing into four seconds of tapping. the phone is the part of that chain we can actually change.
what it deliberately is not
- not a weight-loss product. there are no goals, no targets, no before-and-after framing, and nothing that treats a food as bad. the calorie figures in the app exist to make the scale of a habit visible if you want to see it, and you can hide them.
- not a streak machine. the 90-night reset counts protected nights rather than demanding perfection, because a broken 7-day streak is the point where most people quit an app rather than the point where they change.
- not a judge. the journal is a record, not a report card. a night you ordered gets logged the same way as one you did not.
- not a lock you cannot open. open anyway is one tap, on purpose. see the honest limits on the app blocker page.
how it makes money
a paid subscription, through the app store or google play. that is the whole model. BiteBrake does not sell data, does not take a commission from anybody, and has no advertising — which matters here, because a product funded by delivery platforms would have an obvious conflict with the thing it claims to do.
your journal and craving history stay on your device.
where we are careful
this subject sits close to genuinely difficult territory. late-night eating can be an ordinary habit, and it can also be a symptom of something that deserves proper support. we write about the habit, the money and the evening — not about bodies — and we try not to blur the line.
getting in touch
bugs, questions and disagreements all go to the same place: support@bitebrake.com (opens in a new tab). if something on this site is wrong or a source has been read too generously, we would genuinely like to know.
common questions
- is BiteBrake a diet app?
- no. there is no food logging, no calorie target, no meal plan and no weight tracking. it blocks delivery apps during hours you choose and helps you get through the craving. what you eat is not its business.
- who is BiteBrake for?
- people whose late-night ordering has become automatic rather than chosen — usually the same window, usually not driven by hunger, usually regretted by morning. if that is not you, this is not a useful product.
- does BiteBrake sell my data?
- no. the model is subscriptions only, there is no advertising, and your journal and craving history stay on your device.
- why is there an option to order anyway?
- because an app that traps you gets deleted after one bad night, and then it helps you with nothing. keeping the exit open is what lets the tool survive long enough to be useful.
sources
- [1] The internal circadian clock increases hunger and appetite in the evening independent of food intake and other behaviors (opens in a new tab). Obesity (Silver Spring) 21(3):421–3, 2013. Scheer, Morris & Shea. 12 adults, 13-day forced-desynchrony protocol; hunger trough at 8 AM, peak at 8 PM, peak-to-trough amplitude 17%.
- [2] Nighttime eating: commonly observed and related to weight gain in an inpatient food intake study (opens in a new tab). American Journal of Clinical Nutrition 88(4), 2008. Gluck, Venti, Salbe & Krakoff. 160 inpatients; 36% ate between 23:00 and 05:00 on at least one of three days, averaging 690 ± 436 kcal in those episodes — about 15% of daily intake.
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